Professional Stylist Bio – Rachel Tello Hernandez
Rachel Tello Hernandez is a seasoned professional hairstylist with over two decades of experience in the beauty industry. She began her career in 2002 and opened her first salon in 2003, continuing a multigenerational legacy rooted in the craft of hairstyling. Growing up in the salon environment, Rachel developed a deep understanding and passion for the industry from an early age, inspired by her mother, who was also a hairstylist.
Rachel is committed to excellence and continued growth. She invests in advanced education at least four times a year, ensuring she stays current with modern techniques, product innovation, and the latest trends in the industry.
She specializes in:
Blonding & Advanced Color Services
Hair Extensions
Keratin & Brazilian Smoothing Treatments
Dedicated to delivering high-quality results, Rachel combines experience, artistry, and personalized care to help every client look and feel their best.
Professional Stylist Bio –
Pete Tello
Pete Tello is a dedicated third-generation hairstylist who began his career in 2019, starting as an apprentice under his mother, salon owner and master stylist Rachel Tello Hernandez. With a strong foundation in salon fundamentals and hands-on training, Pete has developed a reputation for his attention to detail, professionalism, and commitment to client care.
Pete specializes in:
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Men’s Grooming & Modern Cutting Techniques
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Hair Extensions
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Balayage & Advanced Color Services
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Brazilian Blowouts & Keratin Smoothing Treatments
Focused on ongoing growth and industry excellence, Pete participates in continued education multiple times a year to stay current with evolving trends, techniques, and product innovations. His blend of modern skills, artistic eye, and family legacy allows him to deliver personalized, high-quality results for every client.
Pete Tello represents the next generation of talent at Madera’s Beauty Salon & Spa, carrying forward a tradition of skill, passion, and dedication to the craft.
Professional Stylist Bio –
Estela
With over 25 years of experience in the beauty industry, Estela brings exceptional artistry and refined expertise to every client. She is renowned for her precision cutting, expert hair color services, and stunning balayage, creating sophisticated, personalized looks. Committed to continuous education and staying at the forefront of industry trends, Estela combines skill, creativity, and professionalism to deliver an indulgent, elevated salon experience. Her passion and attention to detail ensure that every client leaves feeling confident, radiant, and beautifully cared for.
Professional Stylist Bio –
Ruthie
Ruthie is a Licensed Cosmetologist with over 15 years of experience delivering exquisite, tailored hair services. She specializes in color correction, premium hair extensions, blonde transformations, and balayage, ensuring each client achieves a flawless, sophisticated look. Ruthie’s expertise extends to clients of all ages, and she also offers indulgent wash and blowout experiences for special occasions or everyday elegance. With a commitment to precision, artistry, and personalized care, Ruthie ensures every client leaves feeling confident, radiant, and effortlessly polished.
Professional Nail Tech Bio –Alena
Alena is a Licensed Nail Technician with extensive experience providing exceptional, detail-oriented nail services. Specializing in BioGel, Gel-X, and professional gel manicures and pedicures, Alina is committed to the highest standards of quality, sanitation, and client care. Each service is delivered with precision and professionalism to ensure beautiful, long-lasting results. Appointments are available by phone.
About Madera’s Beauty Salon & Spa
Madera’s Beauty Salon & Spa is a multigenerational, family-owned beauty destination committed to professional craftsmanship, client care, and continued education. Our roots trace back to Guadalajara, Mexico, where Rosa Tello began her hairstyling career at just 13 years old. After immigrating to the United States, she carried her passion forward, eventually opening three salons and creating a legacy that continues through her family today.
Her daughter, Rachel Tello Hernandez, has been a professional stylist since 2002 and opened Madera’s Beauty Salon & Spa in 2017. Now, the third generation has joined the legacy, with stylists Pete Tello and Alexis Hernandez bringing modern techniques, fresh artistry, and advanced education into the salon environment.
Our Professional Team
We are proud to have a diverse and experienced staff, including:
Four additional stylists: Patty, Estela, Ruthie, and Irene — three with over 20 years of experience and one with 15 years
Minerva – Licensed Esthetician with 12+ years of experience offering facials, body sculpting, and waxing services
Alena – Nail Technician providing professional nail care and spa nail services
Our Specialties
Advanced Color & Blonding Services
Weft Installs & Hair Extensions
Keratin & Brazilian Smoothing Treatments
Men’s Grooming & Modern Barbering
Waxing, Facials & Body Sculpting
Nails & Spa Nail Services
We proudly use professional brands such as Aveda, Kevin Murphy, and Eleven, ensuring premium quality and consistent results for every client. Our stylists participate in ongoing education to stay current with techniques, trends, and product advancements.
At Madera’s Beauty Salon & Spa, our mission is to create a welcoming environment, deliver exceptional service, and help every client feel confident, beautiful, and cared for.
Generations of passion. A legacy of beauty. A commitment to excellence.